<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Areza Digital</title><description>Brands, websites, digital products, and AI that takes care of the busywork. A small team making useful things with care.</description><link>https://areza.digital/</link><language>en</language><item><title>Before you rebuild your website, test five customer journeys</title><link>https://areza.digital/blog/website-customer-journey-audit/</link><guid isPermaLink="true">https://areza.digital/blog/website-customer-journey-audit/</guid><description>Turn a vague website redesign brief into five practical tests: finding a service, comparing options, checking credibility, making contact, and coming back.</description><pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate><category>Guide</category></item><item><title>Why website enquiries go missing, and how to fix the handover</title><link>https://areza.digital/blog/website-enquiries-handover/</link><guid isPermaLink="true">https://areza.digital/blog/website-enquiries-handover/</guid><description>A form submission is only the start. Trace website enquiries through your CRM, assignment rules, and replies, with a practical checklist for testing the handover.</description><pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate><category>Process</category></item><item><title>Is AI automation worth it? An honest ROI guide</title><link>https://areza.digital/blog/is-ai-automation-worth-it/</link><guid isPermaLink="true">https://areza.digital/blog/is-ai-automation-worth-it/</guid><description>AI automation ROI, honestly: it pays back in months on the right work and burns cash on the wrong. Payback ranges, cost maths, and what to automate first.</description><pubDate>Sat, 27 Jun 2026 00:00:00 GMT</pubDate><category>Guide</category></item><item><title>Migrating from WooCommerce, PrestaShop, or Magento in 2026: the complete platform comparison</title><link>https://areza.digital/blog/ecommerce-platform-comparison-2026/</link><guid isPermaLink="true">https://areza.digital/blog/ecommerce-platform-comparison-2026/</guid><description>A data-driven guide for store owners, dev-founders, and agencies evaluating Shopify, BigCommerce, MedusaJS, Saleor, Squarespace, and headless alternatives. Real pricing, TCO scenarios, SEO capabilities, and migration realities.</description><pubDate>Mon, 13 Apr 2026 00:00:00 GMT</pubDate><category>Notes</category></item><item><title>Website migration: a practical SEO checklist</title><link>https://areza.digital/blog/website-migration-seo-geo-aeo-guide-2026/</link><guid isPermaLink="true">https://areza.digital/blog/website-migration-seo-geo-aeo-guide-2026/</guid><description>Moving your website? Plan redirects, preserve useful content, check crawler access, and monitor the launch. A practical migration checklist for your team.</description><pubDate>Mon, 13 Apr 2026 00:00:00 GMT</pubDate><category>Guide</category></item><item><title>Agentic Workflows Explained: What They Are and When to Use Them</title><link>https://areza.digital/blog/agentic-workflows-explained/</link><guid isPermaLink="true">https://areza.digital/blog/agentic-workflows-explained/</guid><description>Automation that follows fixed rules. Agentic workflows that make decisions. Here&apos;s the practical difference and why it matters for your business.</description><pubDate>Mon, 23 Mar 2026 00:00:00 GMT</pubDate><category>Process</category></item><item><title>AI sales agents vs human teams: a practical division of labour</title><link>https://areza.digital/blog/ai-sales-agents-vs-human-sales/</link><guid isPermaLink="true">https://areza.digital/blog/ai-sales-agents-vs-human-sales/</guid><description>AI sales agents are not replacing your salespeople. They close the gap between how fast buyers move and how fast sellers reply. What to give each side, with the evidence.</description><pubDate>Mon, 23 Mar 2026 00:00:00 GMT</pubDate><category>Process</category></item><item><title>Conversion-First Web Design: The Framework That Moves Leads</title><link>https://areza.digital/blog/conversion-first-web-design/</link><guid isPermaLink="true">https://areza.digital/blog/conversion-first-web-design/</guid><description>Most websites are built to impress. Conversion-first websites are built to convert. The difference is in how you make every decision.</description><pubDate>Mon, 23 Mar 2026 00:00:00 GMT</pubDate><category>Guide</category></item><item><title>Digital marketing in Poland: a two-front search problem</title><link>https://areza.digital/blog/digital-marketing-poland/</link><guid isPermaLink="true">https://areza.digital/blog/digital-marketing-poland/</guid><description>Polish buyers search on Google and shop on Allegro. What that means for SEO, content, local search and AI answers, with sourced figures on the Polish market.</description><pubDate>Mon, 23 Mar 2026 00:00:00 GMT</pubDate><category>Notes</category></item><item><title>How to Get Cited in ChatGPT and Perplexity: AEO for B2B</title><link>https://areza.digital/blog/how-to-get-cited-in-chatgpt/</link><guid isPermaLink="true">https://areza.digital/blog/how-to-get-cited-in-chatgpt/</guid><description>Make your B2B website easier to find and understand in AI search. Practical steps, official guidance, and what citation claims cannot promise.</description><pubDate>Mon, 23 Mar 2026 00:00:00 GMT</pubDate><category>Guide</category></item></channel></rss>