areza.
Comparisons

Compare professional AI SEO services with DIY approaches for law firms — time investment, results, compliance, and ROI.

AI SEO for Law Firms: Professional vs DIY

Many law firms try to handle SEO in-house. With AI tools available, it seems feasible. Here's the reality of professional AI SEO versus doing it yourself — specifically for legal practices.

Rational pick

Professional AI SEO (Areza)

AI-powered SEO built for legal compliance and scale

  • Understands legal advertising regulations by jurisdiction
  • AI-generated content reviewed for compliance before publishing
  • Structured data optimised for Google and AI search engines
  • Scales to dozens of practice area pages without staff time
  • Tracks ROI: organic leads, calls booked, matters opened
  • Monthly investment required (starts at €1,950)
  • Requires 4-6 weeks for initial setup

DIY SEO

In-house SEO using tools like ChatGPT, Yoast, or SEMrush

  • Lower upfront cost (tool subscriptions only)
  • Full control over content and timing
  • Learn SEO skills in the process
  • Time-intensive: 10-20 hours/week to do properly
  • Risk of non-compliant content (advertising rules vary by jurisdiction)
  • No AEO optimisation — missing AI search entirely
  • Opportunity cost: partner time spent on SEO, not billable work
  • Results take 6-12 months without expertise

Feature comparison

Professional AI SEO (Areza)
DIY SEO

Our verdict

DIY SEO can work for solo practitioners willing to invest significant time. For firms where partner time is billed at €200-500/hour, the math is clear: professional AI SEO pays for itself within weeks.

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Frequently asked questions

Yes, when properly reviewed for compliance. All our content goes through legal advertising compliance checks before publishing. We're familiar with SRA, CCBE, and jurisdiction-specific rules.
As many as needed. We use programmatic SEO to generate optimised pages for every practice area × location combination. A typical firm starts with 20-30 pages.
Typical results: 3-5x increase in organic enquiries within 6 months. For firms billing at €200-500/hour, one additional matter per month covers the entire SEO investment.