Comparison
Template Builder vs Custom Website for Your Clinic
Wix, Squarespace, and similar builders promise a clinic website in a weekend. But when patient trust and booking rates matter, the template approach has real limitations.
Custom Website (Areza)
Performance-optimised site built for patient acquisition
Sub-second load times — critical for mobile patient searches
Custom booking integration (Doctolib, Calendly, native)
GDPR-compliant by design — no third-party cookie issues
Structured data for Google Health panels and AI search
Designed for conversion: patient journey, not just information
Higher initial investment (from €2,500)
Takes 4-6 weeks to build
Requires developer for structural changes
Template Builder (Wix/Squarespace)
Drag-and-drop website with medical templates
Fast to launch — days, not weeks
Low cost (€10-30/month)
Non-technical staff can update content
Pre-designed medical templates available
Slow load times — especially on mobile (LCP > 4s common)
Limited SEO control — no JSON-LD, poor Core Web Vitals
Generic look — patients see the same template everywhere
GDPR compliance issues with built-in analytics and cookies
Booking integrations are often clunky or limited
Feature Comparison
| Feature | Custom Website (Areza) | Template Builder (Wix/Squarespace) |
|---|---|---|
| Mobile page speed (LCP < 2.5s) | rarely | |
| GDPR compliance built-in | partial | |
| Custom booking integration | limited | |
| Google Health structured data | ||
| Initial cost | from €2,500 | €10-30/mo |
| Patient conversion rate | optimised | generic |
| AI search visibility |
Our Verdict
Template builders work for clinics that just need a web presence. Custom sites win when patient acquisition, trust signals, and booking conversion directly affect revenue.
Get a Clinic Website QuoteFAQ
4-6 weeks from brief to launch. This includes design, development, booking integration, GDPR compliance setup, and structured data for Google Health panels.
Yes. We integrate with Doctolib, Calendly, Cal.com, or build a native booking system depending on your clinic's workflow and existing tools.
If you're in a competitive area, yes. A 0.5% improvement in booking conversion from organic search traffic typically pays for the site within 3-6 months.