Compare template website builders (Wix, Squarespace) with custom-built sites for medical clinics — patient trust, SEO, booking integration, and GDPR compliance.
Template Builder vs Custom Website for Your Clinic
Wix, Squarespace, and similar builders promise a clinic website in a weekend. But when patient trust and booking rates matter, the template approach has real limitations.
Rational pick
Custom Website (Areza)
Performance-optimised site built for patient acquisition
- Sub-second load times — critical for mobile patient searches
- Custom booking integration (Doctolib, Calendly, native)
- GDPR-compliant by design — no third-party cookie issues
- Structured data for Google Health panels and AI search
- Designed for conversion: patient journey, not just information
- Higher initial investment (from €2,500)
- Takes 4-6 weeks to build
- Requires developer for structural changes
Rational pick
Template Builder (Wix/Squarespace)
Drag-and-drop website with medical templates
- Fast to launch — days, not weeks
- Low cost (€10-30/month)
- Non-technical staff can update content
- Pre-designed medical templates available
- Slow load times — especially on mobile (LCP > 4s common)
- Limited SEO control — no JSON-LD, poor Core Web Vitals
- Generic look — patients see the same template everywhere
- GDPR compliance issues with built-in analytics and cookies
- Booking integrations are often clunky or limited
Feature comparison
Custom Website (Areza)
Template Builder (Wix/Squarespace)
Our verdict
Template builders work for clinics that just need a web presence. Custom sites win when patient acquisition, trust signals, and booking conversion directly affect revenue.
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