Decisions need an owner.
Unconnected feedback can pull the work in different directions. We agree who reviews, who decides, and how feedback reaches us.
Brand & digital design.
Give your business a look and a voice that fit. We design identities, interfaces, and the details that hold them together.
A clear identity, carried through the details.
We design how your business looks, sounds, and behaves across its digital touchpoints. The work can cover positioning, visual identity, a website interface, or a reusable system for a product your team is already building.
We start with the people you need to reach and the decisions they need to make. Then we work through typography, color, layout, content, and interaction together, testing the direction on real pages instead of leaving it on a presentation slide.
One identity. Every detail.
A new identity that works beyond the logo.
An example of a focused brand refresh carried through to a website design.
Find the direction
Customer context, your offer, and examples of real communication give the design a clear starting point.
Build the system
Type, color, imagery, and interface components become a small set of rules that work together.
Use it for real
We apply the system to important pages and everyday materials, then prepare it for your team and developers.
How we’ll work
together.
4–6 weeks
A focused identity refresh and key website screens.
Week 1
Get the context.
We look at your audience, current materials, and the problem the design needs to solve. Together we write a clear brief.
Week 2
Choose a direction.
We explore a focused set of visual directions and discuss what each one communicates, using real content wherever possible.
Weeks 3–4
Work through the details.
We develop the chosen direction into layouts, components, and interactions, with regular reviews as the system takes shape.
Weeks 5–6
Make it usable.
We check the important applications, prepare source files and guidance, and walk your team through using the system.
The number of applications, available content, and how feedback is collected affect the schedule. A full rebrand or extensive product design needs its own plan. We agree dates after scoping the work.
What you get.
We agree what’s included before starting.
Creative direction
An agreed creative brief and visual direction.
Your identity assets
Identity assets or interface designs within scope.
Design guidelines
Typography, color, spacing, and imagery guidance.
Responsive layouts
Responsive layouts for the agreed screens.
Reusable components
Reusable components and relevant interaction states.
Editable source files
Editable source files and a handover walkthrough.
What we need
from you.
- Your current brand materials and examples of everyday use
- The audience, offer, and content the design needs to communicate
- One person to gather feedback and agree decisions
Things to consider.
A few things to agree before we start.
Design and production are different scopes.
A design file does not include a working website, photography, or a full set of written content unless those are part of the brief.
The system needs real content.
Placeholder copy can hide awkward layouts and unclear messaging. We work with realistic material early and identify missing assets.
Common questions.
Something else on your mind?
How much does a brand or website design cost?
It depends on what needs designing: a focused refresh, a complete identity, a website, or a reusable design system. We agree the deliverables and give you an estimate before starting. Photography, fonts, and other paid assets are listed separately.
How long does the design work take?
A focused identity refresh and website design usually takes four to six weeks. More pages, missing content, or extra decision makers can change that. We set review dates together at the start.
How do feedback and revisions work?
We share work at agreed review points. Your team gathers feedback in one place, and we work through it together. The proposal sets out the review rounds; a new direction or extra deliverable is discussed before it changes the scope.
Can you build the website after designing it?
Yes. We can take the agreed designs into development or hand them over to your own team. Design and development are scoped separately so you can see what each part includes.
Can you work with our existing brand?
Yes. We can keep the parts that already work and focus on the gaps: clearer rules, better digital applications, or a more consistent interface.
Will our developers be able to use the files?
We prepare the agreed screens, components, and interaction states for handover. If your developers are already involved, we discuss technical constraints with them while the design is taking shape.
Are fonts and stock assets included?
We identify any third-party assets and their licensing needs. Purchases and subscriptions are agreed separately from the design work so your team knows what it needs to maintain.